Under Armour has their first ever school in the NCAA Final Four — the South Carolina Gamecocks. To commemorate the occasion, the brand has produced a new Curry 3 Lux for the SEC squad.
The men, who take on Gonzaga, while the women square up against Stanford, are both rewarded this Oxblood-colored leather Curry 3 Lux. But they won’t wear this lifestyle sneaker on the court. No, those rights are reserved for the Curry 3 Zero and the Charged Controller. Nonetheless, this marks a huge stage for UA to display their footwear and overall presence in the ever competitive sportswear market.
Grab a closer look at the Under Armour Curry 3 Lux “Oxblood Leather” below and pick up a pair for $150 at UA.